Substantiate Your Customer Metrics
Does your business use statistics and data to demonstrate the value of your offering? Substantiate builds trust and drives sales with independent verification of your customer metrics, revenue impacts and case study claims.
$74k
8.5%
3x
Helping You Deliver Customer Trust
B2B SaaS companies implementing comprehensive social proof strategies see conversion improvements ranging from 10% for basic implementations to 270% for optimized, multi-format approaches.
1. Collect Existing Proof
Our team reviews your proof points and methodology using existing case studies and a two-click customer survey sent via email. Customers can anonymously share or edit their success in seconds.
2. Enhance Your Marketing Claims
The Substantiate team analyzes your results to produce a formal report made available as a PDF for customer download, and a live Javascript popup that can be embedded on your website.
3. Add Live Updates
Automatically update your statistics in near-realtime by incorporating your survey into your customer communications. Customer success reps can also send prefilled surveys on demand.
Customer Proof That Gets Results
Substantiate provides independent, third-party research for marketing and sales teams, wrapped in a drop-in collection system and interactive report.
Display independently-verified customer statistics that boost customer trust.
Drop-in collection system for customer results.
Social proof improves SaaS conversions up to 270%
B2B SaaS companies that implement comprehensive social proof strategies see conversion improvements ranging from 10% for basic implementations to 270% for optimized, multi-format approaches.
Why Should You Substantiate Your Business Metrics?
Setup For Marketing & Sales Enablement Teams
The process of collecting supporting data for your new social proof tool is quick, secure and straightforward for any sales and marketing team. The interactive report and other marketing assets are designed for easy integration into your existing website and sales content.
Upload Existing Proof
Upload your proof points, supporting case studies or methodology to our secure, third-party dataroom.
Independent Data Audit
For internal marketing, Substantiate auditor requires proof of customer communications and that they are a current customer.
Report Published
After review, confirmed metrics are . Metrics formal PDF report for customer download.
Add Marketing Assets
Upload your new digital assets including a PDF report, images, and a public profile under substantiate.co/verified/yourcompany
Embed Interactive Popup
Embed your new social proof as a static image, or embed a Javascript snippet on your website to create an interactive popup.
Enable Live Updates
Create a flywheel of new customer proof points. Incorporate our '2 click survey' into your customer success conversations or email communications.
Helping You Deliver Customer Trust
B2B SaaS companies implementing comprehensive social proof strategies see conversion improvements ranging from 10% for basic implementations to 270% for optimized, multi-format approaches.
1. Collect Existing Proof
Our team reviews your proof points and methodology using existing case studies and a two-click customer survey sent via email. Customers can anonymously share or edit their success in seconds.
2. Enhance Your Marketing Claims
The Substantiate team analyzes your results to produce a formal report made available as a PDF for customer download, and a live Javascript popup that can be embedded on your website.
3. Add Live Updates
Automatically update your statistics in near-realtime by incorporating your survey into your customer communications. Customer success reps can also send prefilled surveys on demand.
"Social proof engages 400-500% more prospects than static content"
LinkedIn Head of Global Social Media
Interactive Website Report
Turn your website into a conversion engine with high-engagement, interactive reports showcasing your third-party social proof.
1// Embed substantiate.js Javascript library for interactive report modal
2<script>
3 const baseUrl = "https://sandbox.js.substantiate.co/";
4 const vendorId = <YOUR VENDOR ID>;
5 function openPopup() {
6 const w = 390; // recommended values
7 const h = 650; // recommended values
8 window.open(`${baseUrl}?vendor-id=${vendorId}&force-wbfd=Y`, "_blank",
9 `noopener,noreferrer,popup=true,width=${w},height=${h},top=${y},left=${x}`);
10...