Substantiate - The Home of Customer Proof

The Home of Customer Proof

Social proof delivers an average 37% improvement in B2B marketing conversion rates. Build your deal-winning content flywheel with Substantiate, the AI-enabled social proof platform for B2B marketers and sales teams.

Case Studies
Testimonials

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Logos
Customer Advocates

Spending too much time chasing your team for content?

Make it easy for anyone submit a case study lead or new testimonial in seconds from Slack or online.

Too many case studies getting lost in customer approvals?

Our case study workflow generates to assets for each stage of your case study, including getting signoff from communications and legal teams.

Want more control over your content pipeline?

Clean up that tangle of email threads into a single content view for your entire team. Keep your customer, marketing team, reps and marketing agencies on the same page.

Your customer Proof Flywheel

Social Proof Improves SaaS Conversions up to 270%

B2B SaaS companies that implement comprehensive social proof strategies see conversion improvements ranging from 10% for basic implementations to 270% for optimized, multi-format approaches.

37%

Median conversion lift

270%

Conversion lift for optimal social proof implementation

INNOVATIVE CONTENT MARKETING

Discover, Collaborate & Deliver Great Content

Never lose another customer proof point with the 'social proof' marketing CRM that makes it easy to collaborate between marketing, sales, agencies and your end customers.

Empower anyone to submit a new case study or marketing opportunity in seconds

Instantly check how likely your case study candidate is to approve based on similar studies

Cultivate great customer advocates with an advocate onboarding process

Stop losing case studies in internal customer approvals through smart approvals

DESIGNED FOR MARKETING & CUSTOMER SUCCESS TEAMS

'Social Proof In A Box' For Customer Testimonials, Logos, Case Studies & Advocates

The process for collecting new customer data is streamlined and secure for your marketing team. The next time any customer shares a great story about your product, your team can now share it instantly for marketing followup.

Get Started

Collect New Opportunities

Your reps and customer success teams submit a new opportunity over Slack, web or email with call transcripts and material.

Customer Discovery

Customers receive a welcome pack and content discovery begins. Your team can collaborate privately or monitor progress.

Guided Customer Approval

Collect multiple content signoffs, and inform communications and legal teams with prebuilt packs for streamlined review.

Publish Results

Publish the approved case study or customer testimonial to your CMS of choice.

Searchable Content Library

Sales reps can collect the perfect customer proof right from Slack. Search by industry, customer or tag.

Showcase Results

Demonstrate your team progress with beautiful, editable reports showing your latest case studies, testimonials and logos.